If you don’t stay focused in your business strategy and culture, sooner or later your train will run off the track. At Tractor Supply you will find that there have been three CEOs in the last thirty years and you would also find that the basic business strategy and the company culture have been on the same track for three decades. That is focus.
I was reading in the Wall Street Journal the other day about how much money Volvo is losing and how they plan to open factories in China in spite of losing still more market share in their two largest markets – Western Europe and the United States. Is their management crazy?
For probably fifty years Volvo was known a safe car. They promoted safety all the time. Their customers were typically the conservative safety conscious type. I’ll bet half the college professors in America owned a Volvo at one time or another. The cars were not particularly stylish but their customers’ prime concern was safety. What a fabulous position to have in the market. What a fabulous position to have in the minds of your customers.
For those of you in leadership roles, do all you can to keep your organization focused. Clear focus is a winning business strategy.